Here are the nine steps to writing an effective grand opening press release : Determine Your Grand Opening Audience. Create a Great “Hook” for Your Headline. Write a Descriptive Grand Opening Subheadline. Write a Captivating First Paragraph. Write the Body of Your Press Release . Write Your Boilerplate.
Your Press Release should include the following information: Catchy headline. Details about the restaurant . type of cuisine. Ceremony/ Opening date. Quote from an owner, manager, chef, staff, or food critics (recommended) Relevant image: logo, setting, invitation flyer (recommended) Restaurant website URL. Dateline.
What to write in a grand opening invitation? Write how important it is for you. Mention how their presence will contribute to the celebration. Mention the dress code. Tell them what they should be looking forward to.
Here are a few restaurant grand opening ideas that will get you started off on the right foot. Start with a Soft Restaurant Opening First. Partner with a Charity. Offer Free Perks. Have Multiple Events. Invite Influencers. Get Involved in the Community. Don’t Forget Social Media. Set a Budget and Stick to It.
Keep a post pinned at the top of both Facebook and Twitter announcing your grand opening and business launch date. To pin a post on Facebook , click on the drop down menu to the right side of each individual post.
By following these 10 steps, you can join the buzz and capture media attention for your sharing project or event . Create a press list. Frame your message. Write a press release. Create a media advisory. Contact reporters directly. Create a publicity plan. Prepare your spokespeople. Designate a media liaison.
A grand opening is a social event that is intended to introduce the community to a new business. It can include a party, refreshments or special pricing. Grand openings help attract new customers, generate buzz, gain media attention and create goodwill with neighboring businesses.
A soft opening can differ from one restaurant to another. For some businesses, it means quietly opening their doors without any advertisements or fanfare; for others, it’s hosting a Friends and Family Night or a charity event that provides valuable practice before opening to the general public.
Sample letter to announce a new business opening Make it short. Make it to the point. Personalise it by using ‘you’ and not ‘our customers,’ ‘everyone,’ ‘clients’ etc. Enclose an opening offer such as a money off voucher or free consultation – whatever works for your business . Remember to insert contact details. Pictures, pictures, pictures.
When used as nouns, grand opening means the official public opening ceremony of a new establishment, whereas soft opening means an unannounced or lightly announced business opening , instead of or prior to a grand opening .
Get your “story” straight. Start building your social media campaign in advance. Alert the press. Partner with your local Chamber of Commerce and hold a ribbon-cutting ceremony. Don’t forget paid advertising. Consider holding a VIP night or soft opening . Offer discounts, giveaways, or sales for your grand opening .
What is another word for grand openings?
Restaurant menu pricing for a soft opening varies case to case. Some restaurants offer completely free food, a discounted menu, or a meal selection limited to just a few full-priced options. If you plan on charging full price, be sure to include freebies as a ‘thank you ‘ for guests’ input.
How to plan an opening ceremony Create a profile of your target persona. Choose an event type. Map it out. Create a story. Build social media campaigns. Rope the press in. Lay the ground for business partnerships. Provide discounts and giveaways.
If it’s unclear, slacks and collared shirt for men is a safe bet, and a jumpsuit, a dress, or pants (maybe even denim) and a blouse for women still ought to do it. Nobody is ever required to wear heels.